TheCut App
As the Senior Visual Designer at theCut app, I lead dynamic initiatives encompassing campaigns, social ads, and the creation of custom fonts
and merch. Leveraging my creative expertise, I shape compelling visual narratives that resonate with our audience and elevate theCut brand across diverse platforms.
“It’s ok to Cheat… on your barber “
Campaign
As the lead designer for theCut App's groundbreaking ad campaign, I brought the bold vision to life, seamlessly blending edgy humor and relatable haircut scenarios for buses and digital boards. Crafting an immersive visual experience, our campaign ensures that every glance at a bus or digital screen becomes a laugh-filled reminder of theCut App's unique charm in the world of grooming.
“Not an Endorsement “ Social Ad
In the spotlight with Joe Budden! Our design team crafted a show-stopping social ad, capturing the essence of theCut App's cutting-edge style when Joe Budden 'endorsed' us.
Merchandise
As a skilled designer, I successfully curated a captivating collection of shirts and a hat, uniquely showcasing my hand-drawn style. The result is a professional and expressive ensemble that seamlessly blends artistry with fashion, making a bold statement in every stitch and stroke."
In-House Font
Elevating our brand identity, I crafted a bespoke hand-drawn style font exclusively tailored for in-house use at theCut app. This custom typographic creation not only adds a distinctive touch to our communication but also reflects our commitment to a unique and memorable user experience.
